hey, my name's tom

I'm a mutli-disciplinary creative, and social media strategist.

I began working in broadcasting at the age of fourteen, and have more than sixteen years' experience of engaging audiences with creative content

I've been lucky enough to work with some of the biggest brands in the world, including in content and strategy leadership roles. I'm currently social content director for marketing agency Jellyfish, as well as freelancing in the creative industries.

I'm always keen for a chat, so if you'd like to get in touch please feel free to say hello.

skills

  • I'm an extremely creative thinker, with a strong track record of generating highly engaging content and marketing ideas
  • I have a strong understanding of marketing and content strategy, with an organic social media specialism
  • Excellent management skills: Extensive experience of managing teams, clients and A-list talent
  • Very confident presenter and public speaker, with several years' radio presentation experience
  • Diverse media production skill set, with considerable experience creating social media, audio, and television content
  • Mid-weight node.js/php developer

social content director

Jellyfish | Mar 2021 - present

  • I devise and implement content strategy across a number of key accounts, working as the social media lead for Google UK and strategy lead for Candy Crush (70m followers)
  • I set up and now lead the Jellyfish One Social initiative, establishing the company's approach for combined paid and organic social accounts
  • I prepare and deliver pitches for new business, and am extremely comfortable in highly pressurised environments and with tight deadlines
  • As a strong public speaker, I represent the company at conferences and client events
  • Devised key ideas and formats, including the Google UK series Saved By The Search

event director

Beyond The Woods Festival | Jan 2017 - Dec 2021

  • I led a team of more than 200 staff, volunteers and contractors in all aspects of organising and running multi-day outdoor event, from music bookings and marketing to health and safety and logistics
  • Ran event marketing campaigns, overseeing organic and paid social, as well as OOH and partnerships
  • Grew the festival from 120 attendees to a 3,000-capacity event

assistant producer

BBC Radio 1 Production | Jun 2017 - Mar 2021

  • I re-wrote the social media strategy for a number of Radio 1 specialist music brands, including Annie Mac, The Chillest Show and Danny Howard
  • I've worked with some of the biggest names in music, as well as emerging talent, to create engaging new formats, reaching millions of viewers
  • Led social teams on high-profile network projects, attracting widespread media coverage
  • Created my own image-editing software, to cut costs and speed up the production of social media assets

assistant content producer

BBC Radio & Music Multiplatform | Oct 2015 - Apr 2017

  • I devised and produced online content across the BBC's music radio brands, growing audiences amongst some of the most challenged titles
  • As the lead social producer on BBC Radio 1's academy, I grew the yearly online audience by more than 500%
  • I led sub-teams BBC's biggest live events, including Wimbledon, Euro 2016 and Glastonbury, bringing iconic television moments for social media audiences
  • Created a programme campaign which Jeremy Vine described as 'the best thing we've ever done in Radio 2's history'

production assistant

BBC South Today | Jun 2014 - Oct 2015

  • Responsible for programme timings during live television broadcasts
  • Created on-screen motion graphics for news reports

broadcast assistant

BBC Radio Oxford | Apr 2013 - Oct 2015

  • Worked on the production of programmes and live events across the station schedule
  • As travel reporter, I was the voice of the station's travel bulletins during breakfast and drive shows
  • Re-wrote and implemented the station's new social media strategy

assistant producer

BBC Radio 2 | Oct 2013 - Oct 2014

  • I worked on the production of shows across the schedule of BBC Radio 2, including Ken Bruce, Jeremy Vine, Simon Mayo and Alex Lester
  • Wrote and voiced on-air packages for The Jeremy Vine Show
  • Led the video strategy for Radio 2's overnight show with Alex Lester