Google UK: Saved By The Search - TomAndThat

Google UK: Saved By The Search

At the end of 2020 I took on a short freelance contract with Jellyfish, helping to devise a new approach to social media for Google UK.

One of the things I was tasked with was coming up with a new YouTube format.

Google wanted an idea that would entertain and engage young audiences, while demonstrating just how helpful their products can be.

That’s when Saved By The Search was born.

In each episode, a YouTube personality is faced with a challenge: The sort of thing a lot of people are searching for at the minute, but also something you’d probably need a bit of help to do properly.

To make things more interesting, the participants are given no instructions whatsoever. The first time they see their challenge is the moment the cameras are turned on.

To help them out, and to remind us exactly how brilliant Google is, they’re allowed to use a limited number of searches. But they have to be used carefully, because once they’re gone, they’re gone.

You can take a look at all the episodes of Saved by the Search here.

Creative concept by me, creative development and production by Jellyfish production.