Suzuki: Good Different
I devised the creative for a new set of social media adverts for Suzuki.
Having spent several years working in social media at the BBC, I must have made loads of videos for the internet. This, however, was my first time making an advert, and it was loads of fun to put together.
Suzuki have just launched a new marketing campaign, Good Different, and asked Jellyfish to look after the social creative.
Very often, the video ads you see on social media are shortened version of the television advert. They’re not specifically designed for audiences on the internet.
We were tasked with coming up with something tailored to those social media audiences, while still using the same creative concept as TV.
I lead on the creative for Jellyfish, alongside my good mate Baz Williamson, our senior creative director.
Between us we devised a number of treatments. They appealed specifically to social media users, and would be re-versioned to meet the behaviours of audiences on different platforms.
We then worked with the incredible Chloe Shaw to cast, shoot and deliver the ads over a period of a few weeks.
I’m not sure I’m allowed to put any specific facts and figures here, but the early results have been really impressive. Keep your eyes peeled for some more creative bits and pieces with Suzuki later on in the year.