My viral TikTok effect Which is the Best Thing has racked up 125 million views (so far).
Based on a website I made during lockdown, WhichIsTheBestThing.com, the effect asks users to blindly rank 10 completely random things – from the love of a good woman to potatoes.
Some of the biggest content creators in the world used the effect, including W2S from the Sidemen, Max Balegde, Julia Vick and Smosh.
It was also picked up by Chelsea FC, Tottenham Hotspur, The Tampa Bay Buccaneers and Major League Baseball.
(There were plenty of others, but I had 140,000 TikToks to go through, and they were the ones that came up first.)
Excitingly, the success of Which is the Best Thing has also led to some fun freelance opportunities.
I’ve since enjoyed working with Manchester City and Etihad Airways, MyProtein and Sporting Life to help them engage their audiences with TikTok effects.
If you’d like to find out more, or you need a bit of help creating your own effects, please feel free to drop me a line.