I’ve revamped the social media strategies for JD Sports across six different markets, including the UK & EU.
One of the biggest challenges facing all brands across social media is marketing effectiveness.
There are plenty of people who make brilliant social media content, and it’s very easy to pack a TikTok or Reel full of “distinctive brand assets”.
What’s less easy is doing both of those things at the same time. Most brands end up choosing between well-branded content which nobody sees, or well-viewed content which does nothing to promote their company.
For JD Sports the situation is even more challenging, because they’re working with an incredible array of the world’s best sportswear brands, as well as the internet’s best young creators.
There are famous names absolutely all over the place, and bringing them together in a way that works for JD and their audiences is not exactly straightforward.
Working with the agency School of Social, I was asked to lead on revamping the social media strategy for JD across the UK, France, Spain, Italy, Portugal, The Netherlands and Germany.
Each strategy had to help amplify the JD brand, and each strategy had to hold a distinct appeal within its own individual market.
It’s a little early to talk about results yet, because the strategies are only just being put in place.
Pop back in a few months time to find out just how much the new approach has moved the dial.