I'm a freelance creative director

I make fun things on social media for brands, creators and broadcasters.

Over the last 18 years I've been lucky enough to work for some of the world's biggest companies, creating content, campaigns and social media strategies.

Recently I've also been working with a number of growing businesses, helping to establish marketing strategies, build marketing teams, and develop their brand identity.

I'm always keen to meet interesting new people, so if you'd like to say hello please feel free to get in touch.

Here's a picture of my face Here I am
Here's a picture of my face

"Tom is a rare treat of a human being. Not just a colleague or somebody that sits in the same office/Zoom screen as you, but a fully fledged creative genius and hub of the team.

He will make himself the most loved person in a team within weeks - be warned this is not an easy fix if he leaves.

He's also a seriously talented social first strategy and creative consultant, and the first person I want to talk to about the balance of paid and organic campaigns. In short, he's just a very golden bloke".

Laura-May Coope

Founder, Social Life (now Jellyfish)

My CV

Creative Director & Marketing Consultant

Freelance, 2025 - Present

I collaborate with brands and agencies to craft social campaigns, refine brand positioning, and build impactful and effective paid and organic social strategies.

Co-Founder

Release The Owl Ltd, 2025 - Present

I set up a games publishing brand with former Radio 1 colleague Will Foster, creating tabletop games, mobile apps, experiences and viral social content.

Social Content Director

Jellyfish, Oct 2021 - Oct 2025

A hybrid social media creative/strategy director role. I oversaw the planning and delivery of creative, platform-first social campaigns, as well as BAU retainers, for a wide range of clients across paid and organic social.

Senior Social Media Producer

Jellyfish, Mar 2021 - Oct 2021

I oversaw the launch of a new UK social strategy for Google UK, including launching the company on Instagram in the UK for the first time. I had overall responsibility for the creative direction of the client's social media output, as well as leading on aspects of strategy, reporting, project management and new business acquisition.

Managing Director

Beyond The Woods Festival, Sep 2016 - Dec 2021

I grew the event from a small gathering of 100 people to selling thousands of tickets, promoting some of the UK's most exciting new artists before they were famous. Led a team of more than 200 staff, contractors, suppliers and volunteers.

Assistant Content Producer

BBC Radio 1, Jun 2017 - Mar 2021

I led the production of social media content for BBC Radio 1's specialist music output, including Future Sounds with Annie Mac, The Chillest Show and Danny Howard. I was also a voiceover on some of the network's biggest features and campaigns.

Assistant Content Producer,

BBC Popular Music, Oct 2015 - Jun 2017

I created online and social media content across the BBC's portfolio of popular music radio stations, including Radio 1, Radio 2, 6 Music, 1Xtra and The Asian Network. Led teams working on some of the BBC's biggest live events, such as Big Weekend and Glastonbury.

Production Assistant

BBC South Today, Jun 2014 - Oct 2015

I was responsible for programme timings during live television broadcasts, and helped create on-screen motion graphics for news reports.

Broadcast Assistant & Travel Reporter

BBC Radio Oxford, Apr 2013 - Oct 2015

I worked on programmes and live events across the schedule of BBC Radio Oxford, and was the voice of breakfast show travel bulletins.

Assistant Producer

BBC Radio 2, Oct 2013 - Oct 2014

I worked on programmes across the schedule of BBC Radio 2, including Ken Bruce, Simon Mayo and Alex Lester.

"You've made a real and lasting impact at 1st Formations — from launching fresh thinking around our TikTok strategy to reworking our brand positioning and bringing brilliant structure to our marketing department. You truly went above and beyond.

For anyone looking to collaborate with a highly talented, hugely creative freelancer who delivers exactly what he promises (and more), I cannot recommend Tom strongly enough. He’s smart, dependable, and brings real energy and clarity to every challenge".

Graeme Donnelly

CEO & Founder, BSQ Group