My name's Tom
And I make fun things
For brands
This is a picture of my face

See the results for yourself! 👇

Some top-quality social content

↕ Drag onto the customer below

A bored customer
A delighted customer
Customer

Here are a few
highlights

A game produced by Release The Owl

50 million organic views with a £120 budget

I soft-launched a gaming start-up, Release The Owl, with a campaign that racked up 50 million organic views across TikTok and Instagram.

(Averaging 6.25 million views per video)

A viral tweet by Google UK about Ginny Lemon from Ru Paul's Drag Race

I was social media lead for Google UK

Working with a large team from across the agency, I was responsible for strategy and creative direction as Google re-launched their social channels in the UK. I also oversaw the launch of Google UK on Instagram.

Agency: Jellyfish

A viral TikTok for Greggs about sausage rolls

I've been lucky enough to create content for some of my favourite brands

Both as a freelancer and as part of an agency team, I've worked for a range of household names.

During a recent stint with That Lot, my first ever piece of content for Greggs hit 3.4 million organic views.

I've been able to work across a variety of industries, from sports content with Manchester City, entertainment-focused social for Netflix, and luxury content for Aston Martin and Virgin Atlantic.

Footballer Achraf Hakimi appearing in instagram content for JD Sports

I've also got loads of experience working on strategies

I love getting nerdy about marketing and dreaming up exciting new approaches for brands on social.

I've developed strategies for a broad range of clients across a variety of industries. Recent highlights include Candy Crush and JD Sports (in seven different countries).

Agencies: Jellyfish, School of Social

The Rest Is History live at the Sydney Opera House, powered by my tech

Tech for The Rest Is History live at the Sydney Opera House

I've built tech solutions for Goalhanger and Stand Up To Cancer

I'm a big fan of coming up with creative ideas first, and then working out how to make them later.

After teaching myself to code, I built the tech platform that powers Goalhanger's live events (and you can now use it too), and the app behind one of Stand Up To Cancer's most ambitious fundraising campaigns.

Me with Jeremy Vine on BBC Radio 2

I'm an on-air BBC Correspondent

I work for the BBC on a freelance basis, covering the "and finally" stories for The Jeremy Vine Show on BBC Radio 2.

I'm also an experienced voiceover artist, have been a continuity announcer on BBC One, and present a regular comedy quiz show live in London.

Beyond The Woods Festival

Once Upon A Time, I was head of a music festival

I headed up Beyond The Woods Festival, a weekend-long 3,000-capacity music festival in Lincolnshire.

It sounds fun - and actually it very much was - but I was also responsible for a team of 300 people and arranging regular planning meetings with the emergency services - which is where I developed my love of paperwork.

Some of the brands I've worked with

  • Google
  • Netflix
  • BBC Radio 1
  • BBC Radio 2
  • Apple TV
  • Virgin Atlantic
  • Goalhanger
  • JD Sports
  • Man City
  • Aston Martin
  • King Games
  • Greggs
  • Stand Up To Cancer
  • Channel 4
  • Taskmaster
  • Salesforce
  • Yes Yes Media
  • BBC Radio 6 Music
  • BBC Radio 4
  • HBO Max
  • Crossed Wires
  • Suzuki
  • MyProtein

A bit of background

2025-Present

Creative Director & Marketing Consultant

Freelance

I collaborate with brands and agencies to craft social campaigns, refine brand positioning, and build impactful and effective paid and organic social strategies.

Clients include: VCCP, That Lot, Goalhanger, Bango Studios, Noodl, Yes Yes Media, BSQ Group, Granny Eats Wolf, School of Social.

2025-Present

Co-Founder

Release The Owl Ltd

I set up a games publishing brand with former Radio 1 colleague Will Foster, creating tabletop games, mobile apps, experiences and viral social content.

2021-2025

Social Content Director

Jellyfish

A hybrid social media creative/strategy director role. I oversaw the planning and delivery of creative, platform-first social campaigns, as well as BAU retainers, for a wide range of clients across paid and organic social.

2021

Senior Social Media Producer

Jellyfish

I oversaw the launch of a new UK social strategy for Google UK, including launching the company on Instagram in the UK for the first time. I had overall responsibility for the creative direction of the client's social media output, as well as leading on aspects of strategy, reporting, project management and new business acquisition.

Let's chat

If you've got a project in mind, or just fancy a chat, I'd love to hear from you!